Julie’s traveled and will be traveling far and wide to visit underprivileged children and senior citizens in six different states during Chinese New Year from the 18th of January to the 1st of February 2012. Where did they go? Kedah, Penang, Kuantan, Seremban, Melaka and Johor Bahru. Here are happy faces at Rapha Children’s Home, Kuantan.

Rumah Sejahtera Sikamat, Seremban – Chinese New Year songs and the fragrance of mandarin oranges fill the air… and lots of goodie bags bring smiles to everyone!

Gabungan Persatuan-Persatuan Tiong Hua Kuantan

Singing songs at Rumah Sejahtera Bukit Baru, Melaka

Rumah Sejahtera Machap Baru, Alor Gajah

Ipoh press coverage of Share the Love

Melaka press coverage of Share the Love

During the Chinese New Year season, Julie’s and Sin Chew Daily organize a giveaway activity and the first station is in Kepong.
On the 13th of January 2012, the Julie’s team set up a booth near the Taman Kepong Baru market and 800 Julie’s CNY goodie bags are distributed in an hour!

Next, Julie’s went to OUG, where Julie’s fans were waiting since 4am! At 8am, the Julie’s team distributed 800 goodie bags in 45 minutes.

It’s a new year! 2011 was an exciting year for everyone at Julie’s, with the launch of the Share the Love campaign nationwide. 2012 will hold even greater things as Julie’s continues on its mission to foster friendships and share the love around Malaysia.

So to kickstart the new year, Julie’s runs a special Chinese New Year ‘Share the Love with Love Letters’ promotion across retail outlets in Malaysia. Free Julie’s red packets are given with every tin of Julie’s Love Letters bearing the Share the Love badge.

Discover the Share the Love Timeline now

Share the Love goes to the 17th Nian Shao Qing Camp in Taman Botanika, Ayer Keroh, Melaka. This youth camp is jointly organized by Pertubuhan Belia Nian Shao Qing Melaka and the China Press from 16th-18th December to cultivate self-discipline, responsibility and friendship among its participants. Martin Ang of Julie’s and artist Bihzhu were sources of inspiration at the camp.

Thailand was hit by the worst floods in 70 years, lasting for many months throughout 2011. Julie’s responds to the crisis with a donation of 1846 cartons of biscuits to flood victims through the Thailand Embassy in Kuala Lumpur.

Five finalists are chosen to showcase their talents at the Share the Love Finale Concert on the 8th of October, held at Taylor’s University Lakeside Campus in Sunway. Fatin Fatinah Majidi from Sibu reigns as the winner, with her cover of Bihzhu’s song, ‘The Heart Way’.

Fatin said, “My participation in this contest not only boosted my confidence, it also made me realise that love is meant to be shared and it can be shared in various forms.” Local artistes Lab the Rat, Asmidar, Prema Yin and Bihzhu also take the stage, along with fellow finalists Koo Yen Woon, Valerie Tay Hoy Yean, The MEETING room and Euson Chew with his partner, Jethro Wong Siew Weng.

Martin Ang, General Manager (Sales & Marketing) for Julie’s is interviewed by Shah Shamsiri on the Breakfast Club (Bernama TV).

A flash mob, the Julie’s way – a team of Julie’s staff assembles at the busy mall and sing to their hearts’ content, and to the surprise of shoppers at Sunway Pyramid, they hand out balloons too!

Julie’s rolls out a singing contest through the Julie’s Youtube channel. Finalists selected from the first round are to perform and compete at the Share the Love Finale Concert in October. The grand prize is RM5000 in cash prize and RM5000 donated to World Food Day in the name of the winner.

On October 3rd, Julie’s announces the five contestants chosen to compete at the Finale Concert. They are Koo Yen Woon, Valerie Tay Hoy Yean, Fatin Majidi, The MEETING room and Euson Chew with his partner, Jethro Wong Siew Weng.

On 17th of September, Julie’s distributed 1 million packets of newly launched Julie’s Oat 25 cookies throughout Malaysia, making it the biggest and fastest sampling record made by Julie’s.

Julie’s arrives at the Sin Chew Daily office and gives out goodie bags to the newspaper vendors

Stopping by at Seremban bus terminal

Happy faces over the counter at Mawar Renal Medical Centre!

Star Metro coverage on a Share the Love initiative for Harvest Centre in Sentul. Julie’s raised a total of RM 40,000 worth of food items, daily necessities and cash donation to the learning center for underprivileged children.

The Julie’s team having a great time with the Alam Flora workers in Kuantan, Pahang!

Kuantan firemen listening intently to the Julie’s Share the Love story.

On the 30th of July, 800 Julie workers came as one family. Julie’s closed their production line for 6 hours to make way for an evening of music, laughter and joy!

The Julie’s team take on the East Coast of the Peninsular to Share the Love with bus drivers, trishaw peddlers, city council workers, firemen and hospital staff.

Share the Love arrives in Kota Bharu, Kelantan. Smiles and joy were brought to workers around town!

After Penang, the Julie’s team make the Civil Defense Department in Alor Setar, Kedah their first stop.

Next in line is Alor Setar’s police station.. here they are cheering on!

The staff at Putra Medical Center

Smiles at Lam Wah Ee Nursing College when the islanders get a taste of Julie’s message of love!

Kwong Wah Yit Poh office

999 Fire Station and Control Centre

Julie’s travels up north to Ipoh! First stop: to deliver happiness to the police station with goodie bags containing Julie’s biscuits and the Share the Love music CD.

Firemen cheering on!

 Julie’s staff handing over a goodie bag at the bus terminal.

The cheerful givers at the Ipoh general hospital.

Mr Ooi and his staff from Julie’s travel to Melaka at 5am to Share the Love to unsung heroes who work before sunrise: newspaper vendors, garbage collectors, road workers and bus drivers.

Featuring Lab the Rat and Bihzhu. Sharing the Love to firemen, traffic policemen, taxi drivers, train station attendants, and journalists working round the clock.

Everyday, there are heroes who work hard at serving our community. Julie’s tours Kuala Lumpur, Selangor and Melaka in search of these heroes to say ‘thank you’!

Asmidar and Julie’s spring a surprise on the busy radio stations. They wanted more!

Julie’s kickstarts the movement with Youtube videos of different artistes performing specially composed songs for Share the Love. The videos receive lots of buzz in the social media arena, as Malaysians keep talking and spreading the message on Facebook and Twitter. Over 212,000 unique visits are achieved with over 1.95 million Facebook mentions!

The songs are compiled into a CD to distribute all across Malaysia as Julie’s goes on its Share the Love roadtrip!

Jasemaine Gan performs the theme song ‘Share the Love’ with children from Harvest Center. Harvest Center is a foundation for under-privileged children in Kuala Lumpur with a mission to eradicate poverty by equipping children with holistic education.

Other artists who were on board

‘Time to Share’ by Lab the Rat

‘Superstar’ by Prima Yin

‘The Heart Way’ by Bihzhu

‘Langit Biru’ by Asmidar

Julie’s has a simple wish but one with a big heart – to connect with Malaysians in a meaningful way and to say ‘thank you’ to the unsung heroes who serve our community. With that wish in mind, 800 of Julie’s employees along with five local artists and lots of lovingly made Julie’s biscuits, embark on a journey to extend friendship and thanks to fellow Malaysians.